Asahi Breweries Europe Group is a premium scale brewery group headquartered in Prague with operations spanning Czech, Slovakia, Poland, Romania, Hungary and with exports to over 50 countries. With over a 128 years of history, our portfolio includes premium local and international brands including Pilsner Urquell, Tyskie, Dreher, Kozel, and Japan’s most well-known beer Asahi Super Dry. With 11 world class breweries and around 8,000 people, we leverage our scale, our heritage, our brands as well as the capability and passion of our people to accelerate growth and the development of the category both locally and abroad.

Brand and POSM Manager (ABE)

Job characteristics

The job owner has to manage assigned subset of brand(s) according to defined role in ABE Portfolio Strategy and to deliver on brand goals specified in Brand Plan and related in strategic company documents.

Develops and manages
Annual Brand & trade support Plan based on ABE Strategic Plan and Portfolio Strategy.
Image Brand communication in line with brand´s positioning.
Media communication plan developed and executed in cooperation with media agency.
Brand and trade marketing budget and its effective use to reach brand goals.


POSM agenda with communication & alignment processes among broad ABE marketing teams
Development of key Standard POSM harmonized at central level for all ABE markets.

Ideal candidate has

University education (Master degree, MBA etc.)
2 + years in reputable FMCG company in Marketing and Sales / Trade Marketing roles
Project management experience
Ideal POSM development experience
Customer and results oriented personality.
Self-driven and Proactive thinking.
Hands On and Can Do mentality.
Advanced English language mandatory verbal & written

What we offer

Annual bonus and salary review every year
Flexible working hours
25 days off a year
Home office upon agreement with manager
Annual benefits budget
Contribution to Pension plan
Company products
Environment of growing company
Opportunity to work for top brands within FMCG
Exposure to senior leadership from all over the globe
A culture of continuous learning including a leadership framework (according to career stage) and career development
.. and more!


Asahi Brands Europe a.s.
Klára Koupšetová
Phone: 00420 724 617 969